--- title: Nik Stapleton | Commercial Director and AI adviser for B2B firms description: Commercial director and AI adviser for B2B firms. I find what’s broken in how B2B companies sell and grow, then fix it. Fixed-scope sprints, no retainers. image: https://www.nikstapleton.com/hubfs/nik-stapleton-social-featured-image.png --- [Skip to content](https://www.nikstapleton.com#main-content) [![Nik-Stapleton-Logo-1](https://www.nikstapleton.com/hs-fs/hubfs/Nik-Stapleton-Logo-1.png?width=202&height=40&name=Nik-Stapleton-Logo-1.png)](https://www.nikstapleton.com?hsLang=en-gb) - [About me](https://www.nikstapleton.com/about-nik-stapleton) - [How I work](https://www.nikstapleton.com/how-i-work-revenue-reset-commercial-system-design) - [Results](https://www.nikstapleton.com/results-and-case-studies-revenue-reset-nik-stapleton) - [Blog](https://www.nikstapleton.com/blog) - [Contact](https://www.nikstapleton.com/contact-nik-stapleton) Open main navigation Close main navigation - [About me](https://www.nikstapleton.com/about-nik-stapleton) - [How I work](https://www.nikstapleton.com/how-i-work-revenue-reset-commercial-system-design) - [Results](https://www.nikstapleton.com/results-and-case-studies-revenue-reset-nik-stapleton) - [Blog](https://www.nikstapleton.com/blog) - [Contact](https://www.nikstapleton.com/contact-nik-stapleton) Make growth repeatable. # You’re spending on growth, but you can’t see what’s working If the join between sales and marketing isn’t working, spending more just adds noise. The forecast says you’re fine and the bank account doesn’t agree. Marketing sends leads that sales won’t touch, and neither side can show why. The board wants to know what the spend bought, and nobody can answer. Where some of it goes to an agency, what comes back is reach and impressions. Those are signals at best, and not the question the board asked. It’s not a people problem. It’s a system problem. ## I find what’s broken, fix it, and leave your team running it I’m **Nik Stapleton**, a commercial director and AI adviser for B2B firms. I’ve spent 31 years in marketing, direct sales, and commercial leadership, most of it working where those three are supposed to join up but don’t. Growth breaks down in the same few places: how you’re targeting and selling, whether the sales pipeline’s real, and whether the numbers tell the truth. I rebuild the parts that aren’t working and leave your team with a system they can run without me. The work runs in short, fixed sprints. Weeks, not months, with the scope agreed before we start. No retainers, no day rates. I call it **Revenue ReSET**. It works across three areas \[goals and ownership, how you target and sell, and whether you can trust the numbers\] so growth becomes visible and repeatable instead of depending on instinct. Fellow, Chartered Institute of Marketing \[FCIM\]. Ten questions that find where your growth breaks down. Free to read, nothing to fill in. [How many can you answer?](https://www.nikstapleton.com/ten-questions-commercial-system?hsLang=en-gb) ![Nik-Stapleton-1](https://www.nikstapleton.com/hubfs/Nik-Stapleton-1.jpg "Nik-Stapleton-1") > ## “Nik brought structure, focus, and real market understanding. His commercial strategy gave us clear positioning, a repeatable sales process, and the commercial tools to double turnover.” > > > > Managing Director, Gap Personnel ## Selected results - Renold plc: **353%** **growth** in three years \[**£18.7m**\]; **tripled leads.** - Unifrax / Alkegen: **900+ GDPR-compliant leads**; **£350k+ average order value.** - Gap Personnel: **£23.3m** **uplift** in two years; **17%** **market share gain.** - Boughey Distribution: **£27m → £42m** **in three years**; supported **£90m+ scale.** - Bangor University: **181% admissions increase** in one recruitment cycle. - Sold and delivered **£9.3m** of work, with client accounts up to **£1.6m**, across advanced manufacturing, specialty materials, logistics, industrial recruitment, and higher education. [View Proof & Results](https://www.nikstapleton.com/results-and-case-studies-revenue-reset-nik-stapleton?hsLang=en-gb) ## Where it starts The 48-hour Commercial System Diagnostic. Two days, and you get a map of how sales and marketing actually run in your business, the five decisions that come out of it, and a plan for the first week. [Get in touch](https://www.nikstapleton.com/contact-nik-stapleton?hsLang=en-gb) and we'll book 20 minutes to work out whether it fits. ## Most businesses can't say what's actually driving their revenue. ### It's rarely the campaign, and it's rarely the people. These are [the ten questions I ask](https://www.nikstapleton.com/ten-questions-commercial-system?hsLang=en-gb) to find out. No form, no score, no follow-up. If a few of them stop you, email me: [hello@nikstapleton.com](mailto:hello@nikstapleton.com) [Home](https://www.nikstapleton.com)  |  [About me](https://www.nikstapleton.com/about-nik-stapleton?hsLang=en-gb)  |  [How I work](https://www.nikstapleton.com/how-i-work-revenue-reset-commercial-system-design?hsLang=en-gb)  |  [Results](https://www.nikstapleton.com/results-and-case-studies-revenue-reset-nik-stapleton?hsLang=en-gb)  |  [Blog](https://www.nikstapleton.com/blog?hsLang=en-gb)  |  [Contact](https://www.nikstapleton.com/contact-nik-stapleton?hsLang=en-gb) |  [Privacy and cookie policy](https://www.nikstapleton.com/privacy-and-cookie-policy?hsLang=en-gb)